London's famed wax museum Madame Tussauds inaugurated its first outpost in Dubai, Saudi Arabia, which aims to target millions of tourists to Expo 2020.
The brand, which came into existence in London where it showcases 250+ sculptures that draws millions of visitors annually. It also has some smaller outposts around the United States, Europe and Asia.
" We have opened our doors on the 14th of October this year very close to Expo 2020," Sanaz Kollsrud, general manager of Dubai's Madame Tussauds, told AFP.
With only restricted oil banks, the emirate of Dubai has been targeting the development of tourism and the entertainment sector.