PM launches BHIM-Aadhar App on Ambedkar Jayanti in Nagpur
Enroute to the digital payments gaining the proportions of a mass movement, PM Narendra Modi launched a series of initiatives on the 126th birth anniversary of Dr. Bhim Rao Ambedkar in Nagpur on Friday. He launched the BHIM Aadhaar platform for merchants, Cash back and Referral bonus schemes for BHIM and declared about 75 townships going less-cash. The Prime Minister felicitated the winners of the Mega draw of the two major incentive schemes to promote digital payments- Lucky GrahakYojana and DigidhanVyapaarYojana.. Now, any Indian citizen can pay digitally using their biometric data like their thumb imprint on a merchants’ biometric enabled device which could be smart phone having a biometric reader. Any citizen without access to smart phones, internet, debit or credit cards will be able to transact digitally through the BHIM Aadhaar platform. Already, 27 major banks are now on board with 7.15 lakh merchants so that they can start accepting payments using BHIM Aadhaar. PM also launched two new incentive schemes for the BHIM – Cash back and Referral bonus – with an outlay of Rs. 495 crore for a period of six months. This is to ensure that the culture of digital payments permeates down to the grassroots. Under the Referral bonus scheme both the existing user who refers BHIM and the new user who adopts BHIM would get a cash bonus credited directly to their account. Under the Cashback scheme the merchants will get a cash back on every transaction using BHIM. The initial two incentives schemes viz., Lucky GrahakYojana and DigiDhan- VyaparYojana, came to an end after 100 days. Under the scheme Rs. 258 crore of prize money was won by 16 lakh winners, including customers and merchants belonging to different corners of the country and from varied walks of life. In 100 days of DigiDhan- Melas held across India, at least 15,000 institutions have gone cashless across 100 rural and urban cities. BHIM App has already created a new world record by registering 1.9 crore downloads in just four months since its launch in December, 2016. More importantly, India has also seen an unprecedented increase in number of transactions made using several user-friendly digital payment methods. Until November 2016, the volume of all digital transactions was 2,80,000 which amounted to Rs.101 crore in value terms. In just four months, by March this year, volume of payments using various digital payment modes saw an increase of about 23 times amounting with 63,80,000 digital transactions for a value of Rs. 2,425 crore.